Puma Brings Immersive Sports Experience to Roblox

Puma has unveiled a new experience within Roblox. This experience is based on sports. This experience will allow players to explore the virtual world and play games. This experience was made in collaboration with WonderWorks studio and is titled “Puma and the Land of Games”. This allows the players to mix and match Puma outfits. This experience is utilizing the newest Layered Clothing technology.

This new technology brings players' avatars to a new height of realism. This immersive experience gives an insight into what it is like to sign with the Puma brand as an athlete. The experience launches with three minigames including Endless Runner, Football Rush and Dodgeball Showdown where users can race on an obstacle course, utilize different power-ups to score goals and showcase their dodging and throwing abilities.

Earlier this year the metaverse was termed a key fashion trend in the Lyst Index Q4 2021, which is based on the global fashion shopping platform’s data of over 160m shoppers.

This report also found that brands began to experiment with metaverse-inspired virtual experience and commerce in the October to December period (Q4 2021).

Puma joins a growing list of apparel brands on the gaming platform. In March, US apparel brand American Eagle Outfitters joined with Roblox to unveil a metaverse version of the company’s spring 2022 campaign on a virtual role-playing game.